Why Indian Tiffin Room should seize the catering opportunity with local company directors — so you own the relationships, not just the tables, and capture a new profit stream before your buyer does.
Srini & Suresh,
It was really interesting speaking with you, Srini, and hearing that you have a potential buyer for Indian Tiffin Room. I strongly believe that the low-risk, fast-test catering opportunity in Manchester and Liverpool — specifically targeted at local company directors — is something you should still push ahead with.
From an "Own the Racecourse" point of view, this test could help in several important ways.
A proven catering offer, aimed at local directors and offices, demonstrates an additional, scalable revenue stream. That can make the business more attractive and justify a stronger valuation in negotiations.
If the catering test works, it becomes an asset you can leverage with the buyer in two ways: as part of the core deal, raising perceived value, or potentially as a separate "bolt-on" or spin-off you could sell, licence, or retain for a second bite of the cherry.
Exits rarely happen overnight. There is usually a window where you can move quickly, test, and prove a concept. For the first 30 days, this catering test would cost you just £100 — and we can move fast.
Here's the practical part
Within one month, we will know if we've struck gold and whether this is an offer worth scaling or baking into the sale story.
In my view, not seizing this opportunity now could undervalue both the business and the speed at which a serious buyer can move, especially if they're looking for growth levers they can pull immediately after acquisition.
If this test works:
Given all of that, my strong advice is: for the cost of £100 to get started across two sites, we should push ahead and run the test.
If it helps, I'd be happy to also create a swipe file of marketing assets and campaign ideas that add further value in the eyes of a marketing-minded buyer — another way to show you're selling not just a restaurant, but a growth-ready brand.
I certainly think this is the time to make a clear decision and move forward quickly with the test. Please let me know — I'm on standby to move fast and help you implement this.
Best regards,
Neil
"The Takeaway Teacher"
The catering landing page and press release are ready to launch. Own the racecourse — not just the tables.