Indian Tiffin Room
Automated customer communication flows and timelines — from birthday club to monthly newsletter.
30 Days Prior
Warm reminder of their special day. Introduces Birthday Club perks and encourages early table booking.
Automated14 Days Prior
Creates excitement with a countdown. Highlights exclusive perks and pushes for final reservation confirmation.
AutomatedDay of Birthday
Happy birthday message! Confirms perks are ready and reminds them their table awaits at ITR.
Automated14 Days After
Gratitude message. Shares warm memories and encourages future bookings and events with exclusive perks.
AutomatedTotal Communications
4
Emails per member per year
Timeline Span
58
Days total engagement window
Peak Engagement
2×
Multiplier on birthday week
Every Month · 1st
Monthly digest of new menu items, seasonal specials, catering offers, Birthday Club highlights, and behind-the-scenes from ITR.
What's inside each edition
Menu Features
New dishes, seasonal specials and chef highlights
Events & Dates
Upcoming special evenings and promotions
Birthday Club Perks
Exclusive reminders for club members
Catering Offers
Corporate and event catering promotions
Behind the Scenes
Stories from Srini, Suresh and the team
Location News
Updates from Cheadle, Manchester, Leeds & Liverpool
Frequency
12
Emails per subscriber per year
Delivery Date
1st
Of every month
Opt-In Type
Manual
Subscriber choice at sign-up
Birthday Club
Newsletter
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